How businesses establish their brand identity?

How businesses establish their brand identity?

Isn’t it thought-provoking that how companies establish themselves as big brands? Well, the answer lies in two words "Brand Design". Brand designing is the ground player in achieving the brand identity. Brand Design is the visual representation of your core theme/brand. It is certainly one of the most pivotal practices in the marketing space. Brand design is not just limited to creating a name; rather, its scope expands to designing of logo, tagline, e-mail signature and many other associated symbolic attributes. To list a few, below are some attributes of brand designing that are applicable to any company:

  • Logo & Tagline
  • E-mail Signature
  • Business Card
  • Website
  • Social media handles & creatives
  • Marketing collaterals
  • Hoardings
  • Billboards
  • Packaging
  • Stationary
  • Staff Uniform, and much more

The whole process from logo designing to conceptualizing the overall branding strategy is quite intricate but exclusive. Brand design helps enterprises develop a distinct identity to have an edge over competitors. It has extreme and far-reaching implications on the company’s performance. Best brand designing company in India is a pioneer of its expertise and experience. It has nurtured several enterprises with unique and relevant brand designs.

How Brand Designing contributes to achieving Brand Identity?

  • Brand designing is an integral part of the journey of any business. It must be done from scratch & requires the involvement of both the management & marketing team to fetch the actual essence of the enterprise.
  • The designing is made such that it is relevant today as well as in future. Brand strategies are devised from these designs and integrated for marketing & promotional activities.
  • Brand designing is not a mere design; it is an outcome of sheer research, brainstorming and of course, creativity, at every level to portray your company. Be its alignment with your brand value, principles, objectives, mission, ethos & fundamentals.
  • Understanding the epiphany behind the brand helps in brand designing; we choose a colour palette, design strategy, typography, message & story that justifies the sentiment behind it. This approach ensures that it reaches out to the audience just the way it should.
  • To spotlight your brand, a catchy logo or a tuneful tagline is not enough; there is an expression & psychology of every element that is part of the brand. Brand designing brings all these elements together under one roof.

Thus, if you want to establish your brand identity, brand designing should not be taken lightly. Brand design is the core of the overall brand strategy and conceptualizing it more efficiently can only benefit the company and its identity.


If you are struggling with your brand identity and want to outshine in the crowd, you need the top brand design agency in India to energize your brand. With years of experience, VIVID MYND gets impetus each day to come up with cutting-edge design concepts for brands. All you need is to log on to Their trailblazing and innovative ideas are at par with the changing trends prevailing in the design industry.


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